Faith-based and veteran-owned
United Leadership Group is a faith-based company, owned and operated by a veteran.
“Iron sharpens iron, and one man sharpens another.” Proverbs 27:17
Discipline built in
People at the center
From Navy operations to automotive sales and coaching, Daniel’s work has been shaped by responsibility, repeatable habits, and developing the people around him.
Book a conversationA career can change
The standard stays
Daniel’s story traces a path from submarine operations through restaurant leadership to the dealership floor. Each setting brought different challenges, but the same underlying work: preparation, communication, and personal accountability.
United Leadership Group brings that perspective to sales professionals and teams who want a more deliberate way to develop.
Why I created
United Leadership Group
I created United Leadership Group because, through my career in the Navy, in restaurants and in dealerships, I saw countless people with potential that no one believed in, people who had been counted out. I was able to take the unwanted and those who struggled, build their belief in themselves and their mindset, and guide and develop them toward the results of a champion.
Again and again I took teams that were at the bottom to the top in a very short time. Not as a one-hit wonder: they maintained it and stayed there. I have coached thousands of employees into management and hundreds of them all the way to executive-level positions. Now I am doing that for dealerships and sales reps.
In the automotive industry, 75% of reps quit within 90 days due to lack of training, and 85% of reps quit due to lack of management support. So I challenge dealerships to build the right culture and the right standards, ones that stand the test of time and changing markets. That is how you build lasting success and make car buying what it should be: fun, easy and a great place to work.
This industry can change so many lives. People just need to be developed, instead of dealerships playing the slot machines in Vegas and hoping to hit the jackpot with every hire.
Daniel Willis
Five pillars of success
Every program, tool and coaching session at United Leadership Group is built on the same five pillars.
- Mindset
- Communication
- System & Process
- Leadership
- Branding
Automotive Sales
Domination
Daniel’s book is a complete 90-day playbook to track your KPIs, master objections and become a dealership legend, with a proven process you can put to work on the floor.
Meet the team
Get to know the sales coaches and experts who work alongside Daniel.
Meet the teamFollow along
Daily training, wins from the floor and live sessions.
Know your numbers
Remember your people
Purpose
Build a career you can be proud of in the showroom and outside it.
Responsibility
Focus on the commitments you can keep and the actions you can improve.
Development
Treat a difficult conversation as something to practice, not something to avoid.
Bring the real question
The stalled conversation. The follow-up you keep delaying. The team habit you can’t seem to change. Start there.
Talk with the team