(205) 952-6224
This isn’t just coaching, it’s transformation.
Whether you’re closing deals, leading a team, or running an organization — success doesn’t happen by accident, it happens by design. ULA gives you the proven systems, mindset, and accountability to perform at the highest level in whatever room you’re in, scale your income, and lead with the kind of confidence that turns good professionals into legendary ones.
“The secret of your success is determined by your daily agenda.” — John Maxwell
This isn’t just coaching, it’s transformation.
Gain the systems, scripts, mindset, and accountability to sell more cars, build your brand, and scale your income, month after month.
“The secret of your success is determined by your daily agenda.” — John Maxwell
Transform Your Sales Career
You don't need another motivational speech, you need a repeatable system with high-intensity COACHING & ACCOUNTABILITY. Inside the membership you will customize and install the exact systems and process that I used to climb to 60+ CARS A MONTH in just 2 years and never having a year under $200k IN INCOME with an UNLIMITED LEAD ENGINE
No Fluff • Real Coaching • Guaranteed Transformation
Transform Your Sales Career
You don't need another motivational speech, you need a repeatable system with high-intensity COACHING & ACCOUNTABILITY. Inside the membership you will customize and install the exact systems and process that I used to climb to 60+ CARS A MONTH in just 2 years and never having a year under $200k IN INCOME with an UNLIMITED LEAD ENGINE
No Fluff • Real Coaching • Guaranteed Transformation
Membership Options
If you SELL JUST ONE MORE CAR than you are now or just ADD MORE GROSS you have paid for your membership!!!
1) JOIN + GET YOUR TOOLS
We ship your hard-copy playbook and unlock your Marketplace tool + member portal
2) PLUG INTO COACHING
Attend live calls each week (Sales Process Tuesday - Leadership Wednesday - Prospecting Thursday). Get Feedback • Practice • Improve
3) EXECUTE & TRACK
Follow your daily agenda, track KPIs, and stack wins. You’ll know exactly what to do every hour.
mONTHLY mEMBERSHIP
$67 / Month
Weekly group coaching calls
Scripts, templates, accountability challenges
Bulletproof mindset that beats bad days and bad markets.
Know exactly what to say and when — based on buyer psychology.
A custom sales process and system you can run every day.
BEST VALUE
1 Year of Growth
$647 / Year
Add +1-3 CARS EACH MONTH stacking to +75–150 UNITS PER YEAR.
Membership Options
If you SELL JUST ONE MORE CAR than you are now or just ADD MORE GROSS you have paid for your membership!!!
1) JOIN + GET YOUR TOOLS
We ship your hard-copy playbook and unlock your Marketplace tool + member portal
2) PLUG INTO COACHING
Attend live calls each week (Sales Process - Leadership & Management - Prospecting & Social Media). Get Feedback • Practice • Improve
3) EXECUTE & TRACK
Follow your daily agenda, track KPIs, and stack wins. You’ll know exactly what to do every hour.
mONTHLY mEMBERSHIP
$67 / Month
Weekly group coaching calls
Scripts, templates, accountability challenges
Bulletproof mindset that beats bad days and bad markets.
Know exactly what to say and when — based on buyer psychology.
A custom sales process and system you can run every day.
BEST VALUE
1 Year of Growth
$697 / year
Add +1-3 CARS EACH MONTH stacking to +75–150 UNITS PER YEAR.
From ‘Winging It’ → To Legend
This isn’t a course. It’s weekly live coaching, implementation, and accountability.
What changes in 60 days
Concrete outcomes we build together.
Bulletproof mindset that beats bad days and bad markets.
Know exactly what to say and when — based on buyer psychology.
A custom sales process and system you can run every day.
Add +1-3 CARS EACH MONTH stacking to +75–150 UNITS PER YEAR.
Magnetic brand + content that attracts inbound opportunities.
How It Works
3 Calls a Week (show up to at least 1 a week)
1 hour of coaching + 1-2 hours of Q&A and Role Play
Complete sales process and systems
Mindset, psychology, communication, negotiation.
Objection handling that works in today’s real scenarios.
Social media, video, audience building, and branding.
Leadership and + team building
From ‘Winging It’ → To Legend
This isn’t a course. It’s weekly live coaching, implementation, and accountability.
What changes in 60 days
Concrete outcomes we build together.
Bulletproof mindset that beats bad days and bad markets.
Know exactly what to say and when — based on buyer psychology.
A custom sales process and system you can run every day.
Add +1-3 CARS EACH MONTH stacking to +75–150 UNITS PER YEAR.
Magnetic brand + content that attracts inbound opportunities.
How It Works
3 Calls a Week (show up to at least 1 a week)
1 hour of coaching + 1-2 hours of Q&A and Role Play
Complete sales process and systems
Mindset, psychology, communication, negotiation.
Objection handling that works in today’s real scenarios.
Social media, video, audience building, and branding.
Leadership and + team building
What's Holding You Back?
Most sales people are trained. Few are truly DEVELOPED
Inconsistent income because there’s no reliable, repeatable system.
You’re busy — but not building a brand that sends you leads daily.
Scripts fall apart when real customers don’t follow the script.
Internet leads go cold because your follow-up lacks structure.
Random prospecting that makes you feel like social media and video aren’t bringing buyers.
No coach walking with you to adapt in real time.
What's Holding You Back?
Most sales people are trained. Few are truly DEVELOPED
Inconsistent income because there’s no reliable, repeatable system.
You’re busy — but not building a brand that sends you leads daily.
Scripts fall apart when real customers don’t follow the script.
Internet leads go cold because your follow-up lacks structure.
Random prospecting that makes you feel like social media and video aren’t bringing buyers.
No coach walking with you to adapt in real time.
Ready to Transform?
Stop guessing and start executing. Join the momentum and let your
RESULTS DO THE TALKING!
Ready to Transform?
Stop guessing and start executing. Join the momentum and let your
RESULTS DO THE TALKING!
Why Daniel Willis?
Top 1% Automotive Sales Pro • Former Navy Nuclear Reactor Operator •
Certified Executive John Maxwell Coach • D.I.S.C. Consultant
Proven Top 1%
The experience behind ULA spans top-performing sales floors, management teams, and leadership rooms across industries, producing six-figure incomes and hundreds of high-performers developed from the ground up. This track record is your proof of concept.
System > Guesswork
You'll install a proven framework that works across sales, team leadership, and organizational management, one that adapts to your industry and holds up when the pressure is on. No guesswork. No inconsistency. Just a system that delivers.
Coaching, Not Content
Real-time coaching that walks with you through the deals, difficult conversations, and leadership decisions that don't come with easy answers, meeting you where you are and helping you apply it where it matters most.
Faith Driven Selling
The best performers in any industry aren't the most aggressive, they're the most genuine. ULA's faith-driven approach builds real trust, leads with empathy, and creates cultures where people don't just perform, they believe in what they're building together.
Book Your Strategy Call Today To Learn More
Unlock your sales potential and transform your sales game today!
Why
Daniel Willis?
Top 1% Automotive Sales Pr • Former Navy Nuclear Reactor Operator • Certified Executive John Maxwell Coach • D.I.S.C. Consultant
Proven Top 1%
The experience behind ULA spans top-performing sales floors, management teams, and leadership rooms across industries, producing six-figure incomes and hundreds of high-performers developed from the ground up. This track record is your proof of concept.
System > Guesswork
You'll install a proven framework that works across sales, team leadership, and organizational management, one that adapts to your industry and holds up when the pressure is on. No guesswork. No inconsistency. Just a system that delivers.
Coaching, Not Content
Real-time coaching that walks with you through the deals, difficult conversations, and leadership decisions that don't come with easy answers, meeting you where you are and helping you apply it where it matters most.
Faith Driven Selling
The best performers in any industry aren't the most aggressive, they're the most genuine. ULA's faith-driven approach builds real trust, leads with empathy, and creates cultures where people don't just perform, they believe in what they're building together.
Book Your Strategy Call Today To
Learn More
Unlock your sales potential and transform your sales game today!
Some of Our Trusted Partners
TESTIMONIALS
What others are saying
"Cold calling changed my sales game forever"
"Shoutout to Daniel and Travis for the live calls and Zoom coaching—especially on cold calling. I tightened up my call list, booked an appointment fast, built instant rapport, and now I’m confident I’m about to put the deal together. If you’re not calling, you’re stalling—let’s go!" - Edge Johnson (Sales Consultant)
"More confident and producing stronger numbers"
"In just a couple weeks, I’m more confident, relaxed, and producing stronger numbers. I’m closing more deals, making more gross, and changing customers’ lives—United Leadership and Next Level deliver." - Joshua Steele (Sales Consultant)
"Time Management has been a game changer"
"Daniel’s daily role plays and time-management system have been a game-changer. I’m learning something new every day, finding new leads on Facebook, and pushing past 30 cars consistently. Highly recommend." - Dale Riley (Sales Consultant)
"Beginner to $100k in 1 year"
"Daniel Willis trained me from the ground up—I came from bartending and knew nothing about cars. He taught me how to showcase value, build real relationships, and sell the emotion of the experience. I went from making $30–40K a year to being on track for over $100K in my first year of car sales. Work with Willis." - Ethan Armistead (
Sales Consultant)
Frequently Asked Questions
If it’s on your mind, it’s answered here.
When are the calls?
Tuesdays (Sales Process & Role‑Play), Wednesdays (Leadership & Personal Development), and Thursdays (Social & Prospecting) at 7:30 PM Central unless otherwise noted. Conducted on ZOOM & Replays available.
How do I access the Marketplace tool?
We’ll email your activation and tutorial. Use our templates + coaching to start booking appointments within days.
When do I receive the playbook?
Your hard‑copy 90‑Day Sales Playbook ships right after you join. You’ll also get digital pages to start immediately.
What’s the refund policy?
We’re obsessed with execution and results. If you attend your calls, complete the assignments, and don’t see a measurable improvement in 30 days, reach out and our team will make it right.
When do I get the Live Event ticket and how often are they?
You will receive an email with a code to redeem for a free live event general admission ticket. We are conducting live events in Birmingham, AL every 2-3 months with more to come in 2026 across the US as we take the show on the road.
Still have questions?
If we missed something, let us know. We’re happy to help!
